MANILA, Philippines – What do the world’s biggest food and beverage company and a small carinderia in Bicol have in common? They have both found massive success in TikTok Shop. Nestlé Philippines is now among the biggest vendors on the platform, delivering over 200,000 orders to 100,000 buyers every month. And it did this quickly, too, with a strong 36% month-on-month growth.
Meanwhile, Josefina’s Homemade Food grew from being a small eatery in Bicol to selling up to 200 orders of ready-to-eat laing and ginataang products every day. (READ: How a Bicolano family sells hundreds of laing a day on TikTok Shop ) Since launching in 2021, TikTok Shop now has over 2 million sellers, with most being small, local businesses. And some categories, like fashion, grow more than double in gross merchandise value every year.
So how do they do it? Here are some tips from the experts. Make content: videos, live selling TikTok Shop is built into TikTok, one of the most popular social media platforms today. That means selling on TikTok gives you strong exposure to the app’s millions of daily active users – but only if you engage with them.
Nestlé Philippines has taken advantage of this using live selling sessions. Ariana Henares, head of e-commerce for Nestlé, said that the company has “daily interactive livestreams spanning up to 16 hours” on TikTok. These livestreams are mixed into a user’s feed so that they appear every so often when scrolling through videos.
An engaging.