In today's crowded gaming market, getting your indie game noticed feels like shouting into a hurricane. That's where strategic media and influencer partnerships come in. They can be your megaphone, amplifying your game's unique voice and reaching players who are genuinely excited about what you've created.
The team here at Reverb Communications has put together a few guidelines to help maximize your outreach efforts. Identify what makes your game special. Before you start pitching, it's crucial to understand where your game fits in the market.
Knowing your game's niche will help you target the right media and influencers. Every game has something – a hook, a twist, or a unique feature set. Otherwise it wouldn’t exist! Identifying these Unique Selling Points (USPs) is foundational to your outreach strategy.
Think about what sets your game apart. Is it the art, gameplay mechanics, story, characters, late 90s aesthetic, or something else entirely? Look at successful games in your genre and see how they positioned themselves. Once you've pinpointed your USPs, craft clear, concise messages that highlight them.
Bigfry Media does a fantastic job outlining the key features of Transience, the studio’s upcoming indie FPS title. Create a media kit. Related: Embrace the Chaos: How Indie Devs Can Thrive in a Changing and Challenging Market Think of your media kit as a trusty pocket knife.
It's a one-stop shop for everything a journalist or influencer needs to write a story or create.