Derek Guy – better known as Twitter’s “menswear guy” – would rather men wear “chicken suits” to work than the current business casual trend: blue dress shirt, slim low-rise chinos, a Patagonia vest, and a pair of dress sneakers. “It’s a really ugly aesthetic,” Guy told Fortune. The ensemble – which some have called the “finance bro outfit” – is vanilla, shows little personality, and is not flattering to the body, he said.
Those who have recently spent time on X (formerly Twitter) might not be initially surprised by Guy’s take. The Canadian-born, California-based style blogger has accrued nearly one million followers on X by needling politicians and celebrities for their fashion choices. Many X users, beyond the typical fashion critics, have read Guy’s sartorial advice after he inexplicably shot into virality last year.
However, Guy is not the formality-obsessed hater that his critics make him out to be. Rather, he wants men to wear clothes that make them feel gratified, and good, instead of putting on the same uniform for work every day. “We live in a time where there are more options and more freedom than ever,” he said.
“It’s just that many guys don’t take advantage of it.” Most finance bros don’t take joy in their button-ups and chinos, Guy believes, because they’re not meant to look good; it’s just the perfunctory outfit, something you put on to look respectable. Men fear that stepping outside those norms could lead to tea.