Fast food chains around the country are loosening their grip on consumer’s wallets. On May 20, Wendy’s a breakfast meal featuring a small-sized Seasoned Potatoes and a choice of English muffin sandwich (bacon, egg and cheese or sausage, egg and cheese) for the low price of $3. This morning offer joins the chain’s like its $5 and $6 Biggie Bags, and its 2 for $6 and 4 for $4 Meal Deals, all of which offer various menu items for slashed prices.
Wendy’s previously boasted a similar low-cost breakfast deal with its “Breakfast Biggie Bundles,” which were announced last August and offer customers a choice of two select items for $3. Wendy’s newest combo, which the chain says is “a delicious and -able reason to jump out of bed in the morning,” keys in on the one word defining fast food restaurants’ latest battle: value. While Wendy’s may have the latest low-cost meal to make headlines, it’s far from the first.
Earlier this month, CNBC McDonald’s USA was with hopes of drawing back customers tired of high fast-food prices. A source told the low-cost meal will last a month after its introduction on June 25. reports the $5 meal will include four items: a McChicken or McDouble, four-piece chicken nuggets, fries and a drink.
Quick-serve restaurants are cashing in on this movement, too. In April, Denny’s announced its plan to entice cash-conscious customers, which includes starting at $5.99.
Applebee's and Chili’s have also . John Peyton, CEO of the Applebee's.