It’s the year of mothers — both figuratively and literally. Whether it’s Gen Z’s most beloved It-girls changing what maternity style looks like,(with the former announcing her pregnancy in custom Saint Laurent) proudly displaying their bumps online; the news of pregnancy breaking last week (followed swiftly by press releases of her pregnancy looks, from brands like Bottega Veneta) or “that’s mother” or “mother is mothering” becoming the definitive social media compliment of 2024. A once-disparaged aspect of womanhood is being redefined through a new generation.
One of the main ways is being redefined is through fashion, where drab maternity wear has been replaced by chicer, more daring looks that showcase the wearer’s personal style and bump. It’s undeniably a trend spearheaded by singer and , who rewrote the pregnancy playbook with an assortment of experimental, high-fashion looks during her first pregnancy in 2022. has evolved ever since, under the influence of a host of expectant celebrity mothers, including DJ Sita Abellán and supermodels Gigi Hadid and Adwoa Aboah.
And with three of the most influential online trendsetters — Margot Robbie, Sofia Richie and Hailey Bieber, who were responsible for pushing defining micro-trends such as Barbie-core, stealth wealth and clean-girl aesthetics in the last year alone — now pregnant and debuting fresh maternity wear looks, the buzzy category is fast evolving. Especially as mature into motherhood, repres.