It is widely believed that the concept of fashion forecasting originated over a century ago in France and US, when forecasts were made on colors and materials that might galore in the season ahead. In a bid to minimizing waste and markdowns, these forecasts enabled stakeholders to create what would appeal to the consumers, while also tilted the inclination of consumers to particular colors or textiles. The concept has, however, come a long way since and to answer the question at the onset – Yes, fashion forecasting is the future of the apparel market, in India (a relatively newer market in the realm of organized fashion) and that future is now.
An evident report substantiating the same is how the current discussions around it has advanced to AI accelerating innovations in fashion forecasting, at platforms like Turkey’s Istanbul Fashion Connection Show..