The round also saw participation from MGA Ventures, Huddle, Dexter Ventures, Indian Silicon Valley Founded in 2020 by Dhruv Toshniwal and Udit Toshniwal, the startup worked as bootstrapped for the past 4 years With this funding, the startup plans to grow our team, tech capabilities, brand awareness and retail store presence D2C fashion brand The Pant Project has raised $4.25 Mn in a Series A funding round led by Sorin Investments. The round also saw participation from MGA Ventures, Huddle, Dexter Ventures, Indian Silicon Valley, along with a clutch of angel investors, including Arjun Vaidya, Avni Biyani, Nikhil Bhandarkar and Vijay Taparia, among others.
Founded in 2020 by Dhruv Toshniwal and Udit Toshniwal, The Pant Project worked as bootstrapped for the past four years. With proceeds from the maiden funding round, it aims to propel the next phase of growth as it aims to be India’s leading bottom wear brand with an omnichannel presence, Toshniwal said. “Our biggest moat lies in our understanding of the apparel supply chain, with access to best in global quality fabrics and designs for our customers.
We have data on custom fit for over 100,000 Indian men, and are using that to constantly improve. With this funding, we plan to grow our team, tech capabilities, brand awareness and retail store presence,” he said. The brand provides custom-made pants for all Indian body sizes.
In 2023, it adopted an omnichannel strategy while also foraying into ready-to-made pants. With op.