Exclusive new collection focusses on convenience with interesting design details. Japanese convenience stores are known for being, well, convenient, but Family Mart has been taking that concept to new levels in recent years with its “Convenience Wear” line of apparel . Now it’s expanding on the popularity of that range with a new stationery line.
▼ Convenience Wear Created in conjunction with leading stationery manufacturer Kokuyo , whose signature product is the top-selling Campus notebooks, the new range incorporates Family Mart’s distinctive brand colours and focusses on stationery chosen for both its functionality and design. While the range has been gaining attention around Japan, one thing that was overlooked was the spelling on the display stands, which uses the word “stationary” (which means “not moving” or “not changing”) instead of the correct “stationery”, the word for office materials. Curious to see if Family Mart’s stationery was better than its spelling, we picked up a few of the main items and took them home to try them out.
After laying them all out, it was clear that all the items in the range were designed to complement each other with a subdued colour palette of white, black and grey. The standout in the collection, though, was the Campus notebook (178 yen [US$1.13]) for the A6 size), which just about everybody in Japan uses during their school days, but this one was unlike any we’d seen before, as the white book was accented .