Aiyana Rainbow, a Romanian-made AI model, is one of the Miss AI finalists. Aiyana_Rainbow hide caption Beauty pageant contestants have always been judged by their looks, and, in recent decades, by their do-gooderly deeds and winning personalities. Still, one thing that’s remained consistent throughout beauty pageant history is that you had to be a human to enter.

But now that’s changing. Models created using generative artificial intelligence (AI) are competing in the inaugural “ Miss AI ” pageant this month. The contestants have no physical, real-world presence.

They exist only on social media, primarily Instagram, in the form of photorealistic images of extremely beautiful, sexy young women — all of it created using a combination of off-the-shelf and proprietary AI technology. Some of the characters can also be seen talking and moving in videos. And they share their "thoughts" and news about their "lives" mostly through accompanying text on social media posts.

In one video, Kenza Layli , created by a team from Morocco, speaks in Arabic about how happy she is to have been selected as one of finalists for Miss AI. A post shared by Kenza Layli • كنزة ليلي (@kenza.layli) "I am proud to receive this nomination after only existing for five months, especially since this invention is Arab and Moroccan 100%," the AI model said.

In another, the Brazilian entry, Ailya Lou , lip-synchs and bops around to a song in her pajamas. A post shared by Ailya Lou (@ailyalou) .