Lewis Hamilton has signed a deal to work with Dior. The Formula 1 champion will be an ambassador for the luxury fashion house and do a limited collection with them in collaboration with its creative director Kim Jones, which will be inspired by the continent of Africa and the push for fashion to be more eco-conscious. ISTANBUL, TURKEY – NOVEMBER 15: Race winner Lewis Hamilton of Great Britain and Mercedes GP celebrates winning a 7th F1 World Drivers Championship on the podium during the F1 Grand Prix of Turkey at Intercity Istanbul Park on November 15, 2020 in Istanbul, Turkey.
(Photo by Joe Portlock – Formula 1/Formula 1 via Getty Images) The 39-year-old racecar driver told WWD: “Honestly, this has been such a dream We’ve both been talking a lot about Africa.” Kim- who spent time during his childhood living in countries across the region such as Botswana, Tanzania, Ethiopia, Kenya and Ghana due to his father’s job as a hydrogeologist – sang the praises of the “sustainable fabrics” they have sourced in places like Burkina Faso. Kim, 50, said: “Some of the fabrics were made in Burkina Faso.
We’re working with someone who’s helping us source sustainable fabrics throughout the continent and really looking at what we can do to help get the next generation of people educated to be able to come work in a studio like this.” ALSO READ: Lewis also noted that he is keen to make sure that this collaboration has an “impact” in the fashion world because other.