Max Schiller’s current mood is reductionist and “locavore.” It’s present in the raw denim uniforms he created for Carsten Höller’s Brutalisten restaurant in Stockholm (which operates according to a manifesto that just one ingredient is used per dish), and in a more nuanced way in the spring Eytys collection. Tired of the pervasive influence of “perfect” AI imagery, he had the lookbook shot without fanfare on an iPhone in the office and unretouched.
Many of the clothes have an easy, worn-in feeling, particularly the washed Echo jeans, which are three times the size of the label’ best selling Benz jeans with a raised waist and a long, exposed button placket that is at once rustic and cool. Other denim styles are more decorative with grommet details or an expressionist patchwork of metallic threads. The origin of the leather racing jackets and “joyride” tops is as surprising as it is unexpected.
Schiller went down a rabbit hole researching the Paris-Dakar Rally after learning on The Crown that Margaret Thatcher’s son Mark went missing in the Saharan desert during the 1982 race. This resulted in the addition of warm colors into a collection that was otherwise rooted in the reality of Swedish life, which is partly defined by seemingly endless winters. “What I wanted to do this season—and for all the seasons to come, I think— is start in Stockholm and create from and for life in Stockholm.
The fact that we’re supposed to do clothes for life in Ibiza,.