Tuesday, June 4, 2024 The “LOTTE Rental-Road” project is an initiative where local LOTTE rent-a-car employees recommend travel routes and food that can be enjoyed with a rental car, leveraging LOTTE Rental’s extensive nationwide network. Starting in Busan last March, the project will highlight attractive tourist destinations in Korea four times a year: in June, September, and December. Information about selected local attractions, restaurants, and cafes will be made available through the LOTTE rent-a-car integrated app, website, and social media channels.
LOTTE rent-a-car, holding the largest market share in Korea’s rental car industry, is increasingly serving foreign visitors. To accommodate this, the company provides specialized staff and rental manuals for foreign customers and operates a 24-hour customer center to handle any incidents promptly. Jeju Island – The Second Highlighted Region The second region featured is Jeju Island, often referred to as the “Hawaii of Korea.
” This southernmost island, formed by volcanic activity, is a major destination for both domestic and international tourists. Known for its beautiful natural scenery, unique cuisine, and numerous attractions, Jeju Island was selected to showcase the unparalleled service of LOTTE Rental. According to the Jeju Island Tourism Association, the number of foreign tourists has returned to pre-COVID-19 levels, thanks to expanded international flights and cruise port arrivals.
The simplified entry pr.