Tuesday, July 9, 2024 Eurostar is excited to launch its vibrant new marketing campaign, “Let the Games Begin,” featuring comedian Tom Allen. This initiative celebrates the journey of fans and athletes heading to the Paris 2024 Olympic and Paralympic Games, with the festivities kicking off in just 25 days. As the designated official travel service for Team GB and ParalympicsGB, Eurostar is preparing to host over 2,000 athletes from Team GB, Team Belgium, Team Para Belgium, Team Netherlands, Team Para NL, and Team Germany.
An estimated 2 million fans are also expected to travel via Eurostar, marking an exhilarating start to their Olympic experience. The campaign, which extends until the Paralympics concludes on September 8, will be showcased through various media including television, social platforms, radio, and outdoor advertising. The 20-second video, crafted by adam&eveDDB and DDB Paris, features a blend of athletes and fans embarking on their journey, transforming a Eurostar platform into a dynamic Olympic track.
With thrilling live sports commentary, each moment is narrated until Tom Allen is humorously unveiled as the commentator. Francois Le Doze, Chief Commercial Officer at Eurostar , commented: “We are excited to reveal our new brand campaign, which focuses on what Eurostar does best: bringing people together. Close your eyes, and you’re instantly transported.
” This campaign not only builds anticipation for the Paris 2024 Games but also celebrates the shared.