Wednesday, May 29, 2024 The newly formed Eurostar Group , a fusion of Thalys and Eurostar, has embedded customer-centricity into its operational blueprint via the Delta digital transformation initiative. This initiative focuses on enhancing the digital interface across its web and mobile platforms to offer a quicker, smoother, and more accessible user experience. With this strategic overhaul, the leading European rail company sets its sights on a milestone of attracting 30 million travelers by 2030.
The collaboration with Contentsquare, a top-tier analytics platform, has already started to pay off, with noticeable improvements in online sales and app downloads. On October 1st, 2023, customers witnessed the integration of Thalys and Eurostar through the launch of a revamped website and a unified booking system, marking a significant step in the merger process. Dubbed internally as “Delta,” this initiative demanded extensive coordination across various teams.
With assistance from Contentsquare, renowned for its expertise in Digital Experience Analytics, the group achieved a fluid user interface across its digital touchpoints. Laurent Bellan, the Chief Technology & Process Optimization Officer at Eurostar, shared insights on the transformative journey: “The launch of our new website and application was a critical milestone in blending Eurostar and Thalys, serving as the public unveiling of the new Eurostar. It was a monumental endeavor to reconfigure the website to seamles.