Monday, July 1, 2024 Etihad Airways , the United Arab Emirates’ flagship carrier, is celebrating a significant milestone as the 10 millionth member joins its prestigious loyalty program. This landmark achievement heralds the next phase of the Etihad Guest program, which aims to elevate the membership experience and make every journey more rewarding. Mark Potter, Managing Director of Etihad Guest, said: “We are delighted to welcome our 10 millionth member to the Etihad Guest family.
In parallel to the airline’s own growth trajectory, we’ve seen an exciting expansion in our member numbers which have leapt by a quarter since the beginning of 2023. “The lucky guest who has become the 10 millionth member is in for an incredible surprise when they are notified later this month. “We are going to upgrade them to Platinum status immediately,” explains Mark.
“This is a tier set aside for the programme’s most frequent flyers, requiring 125,000 Tier Miles to attain.” This celebration coincides with Etihad’s 20th anniversary, a period marked by its commitment to providing exceptional services that reflect its Emirati heritage. Since its inception in 2006, the Etihad Guest Loyalty Programme has grown to encompass a worldwide community of members, particularly strong in the UAE, India, the UK, the USA, and Australia.
This reflects the airline’s strategic growth and increased flight frequencies. “Today’s landmark moment comes as we activate the programme enhanceme.