Tuesday, June 11, 2024 Ethiopian Airlines partners with Loyyal and Finfare Connect to offer ShebaMiles members miles on everyday purchases, integrating advanced smart contract and blockchain tech. Ethiopian Airlines Group, Africa’s foremost airline and a rapidly expanding global aviation brand, has selected the innovative tech firm Loyyal as its partner for the Access Point flagship solution, enhancing its rewards management system within its loyalty program. Ethiopian Airlines and Loyyal have partnered with Finfare Connect to seamlessly integrate top-tier bank-linked offers (both account-linked and card-linked) through an automated platform tailored for loyalty program owners.
This initiative positions them as one of the pioneering airline rewards programs powered by bank data globally. The collaboration leverages Finfare Connect’s leading rewards solution for payment-linked incentives, affiliate offers, and instant cashback, all supported by Loyyal’s cutting-edge blockchain infrastructure for loyalty systems. Loyyal CEO Ashish Kumar Singh said “Loyyal is thrilled to partner with Ethiopian Airlines for its Sheba Miles members to experience everyday earnings, driving further engagement and stickiness.
” “We’re excited to join forces with Loyyal and Ethiopian Airlines to help enrich their reward offering, generate incremental sales for our network of partner brands, and ultimately provide more value and personalized experiences for customers,” said Brad Blake, C.