England manager has fuelled a rise in “Grand-pa” fashion. The waistcoat wearing footy boss recently announced he had shunned his normally smart clobber in favour of woolly knits. Gareth said his Euro 2024 outfits would be “more short-sleeved knits than a suit and tie” in a bid to relate to younger players.
It comes after the was pictured in a cosy looking button up cardigan and a pair of loose looking beige linen trousers. And since then a string of retailers have said the former sportsman has sparked a surge in people snapping up grandad style fashions. Cardigans, elasticated linen trousers, socks, knitted polo shirts and jumpers have been in demand since Gareth admitted he was switching up his style.
Menswear brand Jacamo said sales of their knitted stone button up cardigan rose by 130% the day after Southgate wore a similar £3,000 style. Linen trouser suits, also sported by the former Man Utd player, were also snapped up, whilst views of the retailer’s linen blend tapered elasticated trouser also rose by 10%. British jewellery brand Clogau said fans were desperate to recreate the sportsman’s ‘grandpa core’ aesthetic.
Ben Roberts, their managing director, said: “Nostalgia has a major influence on the fashion trends cycle and ‘Grandpa-core’ is a stand-out example, with the latest convert being Gareth Southgate in his . “This trend has seen the iconic cosy cardigans, baggy shirts and vintage jewellery that once stood out in old family photos experienc.