Sunday, June 9, 2024 At the Riyadh Travel Fair 2024, Egypt’s tourism sector showcased a robust strategy to bolster its appeal to travelers, particularly from Saudi Arabia and the broader GCC region. Dr. Mohammad Al Sherbeiny, General Manager of the International Tourism Offices, Egypt, highlighted Egypt’s ongoing efforts to expand its market reach and introduce travelers to new and exciting destinations within the country.
Speaking at the fair, Dr. Mohammad Al Sherbeiny, General Manager of the International Tourism Offices, Egypt emphasized the importance of the Saudi market for Egypt . He noted that Saudi Arabia is currently the third-largest source of visitors to Egypt, with over one million Saudi travelers visiting in the past year alone.
This figure is expected to grow as Egypt intensifies its marketing efforts and strengthens travel connections between the two nations. “Saudi Arabia is a significant market for us,” he said. “We are not only maintaining but also expanding our reach in this market.
Direct flights between Saudi Arabia and key destinations in Egypt, such as Sharm El-Sheikh, have already been established, making travel more convenient and attractive for Saudi tourists.” One of the highlights of Egypt’s presentation at the Riyadh Travel Fair was the introduction of new destinations such as the North Coast. Known for its beautiful beaches and luxury resorts, the North Coast is being promoted as a premier summer destination.
“We are focusing on t.