is heading towards victory. The UK luxury label continues reinventing itself under ‘s creative direction, tapping into football history alongside Phil Foden. Burberry enlists the duo for its first-ever off-pitch portrait series, seeing the England national team players score big while dripping in Burberry checks.
The campaign catches Crystal Palace midfielder Eberechi Eze standing proudly on his local football field, discussing his childhood ties to the sport. “There is an element of being on the pitch that I can’t explain. There’s nowhere else to really experience that type of feeling,” he says in his 25-second personal clip.
Football is not just a game; it’s a part of the very fabric of British culture, with kids and adults bonding over triumphant sports moments. Burberry’s new series is a testament to the unbreakable bond on UK soil, capturing Manchester City midfielder Phil Foden on rain-pouring fields. “I think a lot of British people show passion when they’re on the pitch,” Foden states.
The players, clad in Burberry’s latest collection, showcase the brand’s elevated versatility through a sportswear lens while promoting the unity and pride that football brings to the nation. Hypebeast chats with Crystal Palace’s Eberechi Eze about the relationship between football and fashion, being a top performer in the Premier League and working with Burberry in the new sports series. It’s about expression.
On the pitch, you have a certain freedom to expre.