Jennie. There’s something about the name that feels new lately. Your independent label, Odd Atelier, marked the beginning of your solo activities by creating ‘attention-grabbing novelty’.
As someone whose every move is exposed to the public, it’s my role to show a new side of me each time. I’m always wondering, “What new aspect of me can I reveal this time?” I wanted to create a space where I could fully immerse myself in exploring such ideas. You’ve become a leader.
Are there any principles you follow to lead the company well? Whenever someone comes up with a new idea, we’ll promptly share it. We also ensure that everyone is content in their roles. I’m confident that when these conditions are met, it will foster strong synergy and lead to the creation of ‘attention-grabbing novelty’.
As you embark on this new chapter, what impactful advice has your mother given you? My mum is the type to believe in and trust me in whatever I do. We had many conversations this year, and her advice to avoid rushing and pursue my path in my own way was reassuring. You took everyone by surprise in March when you teamed up with American singer-songwriter Matt Champion on the single ‘Slow Motion’.
You said: “I’m delighted to finally share my sincere feelings and message encapsulated in this song with everyone.” What emotions did you infuse into the project and what memories do you have from the collaboration? I’ve long been a fan of Brockhampton, the group Matt .