If one moment sums up early 2000s fashion, it was February 2000: Jennifer Lopez wore a chiffon to the 42nd Grammy Awards and the world was never the same. With a neckline that plunged all the way below her belly-button, the world was in a tizzy— Everyone wanted to see ! So much so that it inspired the idea of Google Image Search. And so began a decade of digital fashion consumption.
Dubbed the aughts and the naughts (the former used in the US, the latter in the UK), the decade was ruled by celebrity—a proliferation of , blogs filled with paparazzi shots, and 2006’s Twitter which gave fans a front row seat into the lives and musings of their favorite celebrities. Oftentimes, with no publicist’s intervention. Regarding mainstream fashion, it was a decade of taste so bad, it was almost good— .
Think Justin Timberlake and Britney Spears in , Juicy Couture sweatsuits galore, Von Dutch trucker hats, Ed Hardy tattoo tees. On the runways, logo-mania ruled and designers sexed it up with Tom Ford, Donatella Versace, Roberto Cavalli, and Hervé Léger infusing heady doses of sultry into their collections. A whirlwind look back at the in-your-face trends of early 2000s fashion, below.
Women’s Trends of the 2000s If eyes are the window to the soul, by the time the 2000s rolled around, so too were handbags. Thanks, in part, to a certain , bags became the focal point of an outfit. After the launch of in 1997 (as fashion lore goes, the bag, designed by Silvia Venturini Fendi, w.