Face: juicy, plump and well tended to. Body: dry as the desert. Relate? We have put so much emphasis on the skin above the décolletage that our limbs have taken a backseat.

And while the skin on the body is infinitely more forgiving than that of the face (because it’s thicker and more robust), neglecting it entirely doesn’t help. Limbs that glow? It doable. So it’s good news that a wave of excellent body care formulas have made their way to market.

Many of them contain the same level of active ingredients we expect from our facial care, plus they’re enjoyable to use, while making a noticeable difference to the skin. Aesthetic doctor, , is the woman many people see to ensure their faces are in good nick, but with the launch of her new wellbeing brand, , it was the body she chose to focus on. “I wanted to tap into an area that hasn’t been looked at so closely, in terms of more clinical types of formulations,” she explains.

“It’s about taking the actives that you might associate with facial care and moving them below the neck. I’ve noticed an uptick in patients expressing concern about their body, so it made sense.” She also notes that for those with more sensitive facial skin, the body is a good place to experiment with different formulas and fragrance.

The hero of the Joonbyrd line is the Daydreamer Body Serum, which is formulated with a biomimetic (meaning it mimics the body’s natural biological processes) peptide and antioxidants to tighten, firm an.