JEDDAH: Souvenirs are invaluable sentimental tokens that immortalize our travel experiences, capturing the essence of destinations and the emotions woven into our journeys. Drb has recorded more than 8,000 local designers and artisans in its database and customized in excess of 50,000 gifts — that carry memories and rich narratives of the country’s culture — for clients. Drb, which translates as “the Path” in Arabic, is the brainchild of Kholoud Attar, founder and CEO of Drb, and Kaaph media, a creative media house that has been a trailblazer in the country’s design and creative industry for more than 16 years.
Attar believes that the best stories are crafted by local creative minds and designers of Saudi Arabia through the medium of souvenirs. “Drb is Saudi souvenirs and cultural corporate gifts by creatives from around the Kingdom,” Attar told Arab News. “Through our physical store in the Saudi National Museum, which we plan to expand to more stores in key touristic and cultural areas in the Kingdom and airports, we aim to make our presence felt at the heart of key cultural events and among the curious tourists yearning for an authentic Saudi experience,” she said.
Drb’s journey began last year on Saudi Founding Day, celebrated on Feb. 22 every year, with the opening of its store within the Saudi National Museum in Riyadh. This was followed by its debut at the Drb Caravan during Ramadan this year at King Abdullah Financial District, and the subsequent .