HONG KONG: The world’s first “100% Doraemon & Friends” exhibition has contributed to a 40% surge in tourist average spending at K11 MUSEA, with footfall up 30% and tourist membership sales rising 60%. “Sales generated by food and beverage, fashion, sports, and electrical appliance brands saw a hike of 40% to 50%, with some restaurants even recording a twofold increase compared to pre-exhibition,” K11 Group said in a statement. Hong Kong-based K11 Group is a global cultural brand founded in 2008 by entrepreneur Dr.
Adrian Cheng. The 100% Doraemon & Friends exhibition, held at the iconic Avenue of Stars, drew a significant influx of visitors to Hong Kong’s Victoria Dockside to appreciate the world-famous robot cat. The centerpiece of the exhibition was a 12-meter inflatable Doraemon, touted as the world's tallest.
“Victoria Dockside, K11 Art and Cultural District embodies a fusion of art, culture, and innovation that promises a truly immersive experience unlike any other,” said Cheng, the founder of K11 Group. “It marks a momentous milestone in building a thriving business and cultural ecosystem that connects society. Transforming the district into a dynamic and vibrant art and culture tourism destination has stimulated purchasing power and created a positive impact on the retail scene, benefiting sectors like F&B, hospitality, and travel agencies.
Ultimately, it plays an instrumental role in bolstering the Hong Kong economy. “By incubating cultural IP, we a.