Saturday, July 13, 2024 The “100% DORAEMON & FRIENDS” exhibition debuts today at Tsim Sha Tsui’s K11 art and cultural district, drawing an unprecedented crowd. This event, centered around the beloved 1969 manga character Doraemon, underscores Hong Kong’s burgeoning reputation as a cultural hub. Located at the iconic Avenue of Stars, the exhibition attracted a substantial influx of visitors to the Tsim Sha Tsui promenade.
Festivities commenced with a “blue” carpet event at the Avenue, leading to large-scale Doraemon sculptures both indoors and outdoors. According to a spokesperson from K11, foot traffic exceeded expectations, surpassing typical attendance numbers. At the heart of the exhibition stood a towering 12-meter inflatable Doraemon, acclaimed as the world’s tallest of its kind.
This impressive centerpiece highlights Hong Kong’s dedication to hosting significant cultural events. The exhibition forms a crucial part of Hong Kong’s strategy to embrace the ‘Mega Events Economy.’ Since 2022, the city has actively pursued initiatives to establish itself as a premier venue for major cultural gatherings.
Government officials emphasize the pivotal role of such events in boosting tourism and energizing the local economy. Events like Art Basel Hong Kong underscore Hong Kong’s expanding influence in the cultural and intellectual property landscape. Officials contend that these mega events, leveraging popular culture strategically, not only attract tourists b.