Friday, June 14, 2024 Discover Airlines revealed its new brand identity and won two major German Brand Awards for brand strategy. Less than a year after its launch, Discover Airlines received two German Brand Awards during a grand ceremony in Berlin this Thursday. The awards celebrated the airline’s exemplary performance in “Excellence in Brand Strategy & Creation,” specifically in the “B2C Brand Strategy” and “Brand Strategy of the Year” categories.
Discover Airlines’ rebranding efforts, crafted alongside Scholz & Friends, garnered acclaim from the panel. This annual event recognizes outstanding brand management achievements in Germany, with a particular emphasis on brand strategy, concept, and campaign for Discover Airlines. “The awards are a highlight for our entire team.
We are proud that in less than a year we have succeeded in establishing Discover Airlines as a strong, likeable leisure brand on the market and to charge it with the attributes of quality, joy and ease. People fly with us to the best time of the year, and this should also be reflected in our brand identity. The awards are a wonderful recognition for us and an incentive to continue on our path with the same passion and enthusiasm for strong brands,’ says Maximilian Meintgens, Director Product & Marketing .
Previously known as Eurowings Discover, the leisure airline unveiled its new brand identity, Discover Airlines, to the public on September 5, 2023. The airline’s revamped design dra.