Photo Credit: Paul Vu On the heels of last year’s pop-up , Dior has officially opened its second Dioriviera pop-up at The Beverly Hills Hotel, a Dorchester Collection hotel, on Sunset Boulevard. This exclusive event celebrates the launch of this year’s Dioriviera capsule collection, transforming the legendary pool area of The Beverly Hills Hotel into a coastal paradise. Photo Credit: Paul Vu The Dioriviera pop-up is part of a global series of activations, including eight Dior boutiques, 12 resort concept stores, and six pop-up boutiques worldwide.
Overlooking the pool, the pop-up features a stunning toile de Jouy display of the sun, trees, and lions crafted from shells, creating an enchanting Mediterranean ambiance. The interior of the boutique has been reimagined to resemble a relaxing beachside resort, complete with raffia wallpaper, bamboo décor, and comfortable furniture like sofas, armchairs, and coffee tables. This inviting setup encourages guests to relax and immerse themselves in the Dioriviera experience.
Photo Credit: Paul Vu The iconic poolside area has been transformed with the new toile de Jouy Soleil print, which adorns loungers, sunshades, cushions, and drapery in a vibrant coral pink. Guests can also explore the citrus garden, which showcases pieces from the Dioriviera collection. The garden is outfitted with deck chairs, umbrellas, floor pillows, and cushions, providing a serene retreat for guests to relax and enjoy refreshments throughout the summer.
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