In the realm of haute couture, one name reigns supreme: Dior . Synonymous with femininity, youth and romance, the French luxury house continues to mesmerise with its dreamy creations, which exemplify the art of storytelling saturated with sartorial excellence. The year 1967 marked the start of a new chapter for the luxury brand, with the launch of its first prêt-à-porter collection, Miss Dior .
This marked a paradigm shift not only for the maison, but also the world of couture. Imagined by Philippe Guibourgé, assistant to artistic director Marc Bohan, the boutique line ushered in a new era of accessible luxury. The nostalgic palette was splashed in energetic colours, embodying Guibourgé’s freshness and creativity and offering women a new way to experience the luxury of Dior.
Fast forward to fall/winter 2024 when Maria Grazia Chiuri, the creative force behind Dior’s womenswear, pays homage to this pivotal moment in the house’s history with a collection that emanates intensity and liberation. A love letter to the late ‘60s, Chiuri reflects on a time when fashion transcended the confines of the atelier to embrace a global audience. After staging her spring/summer 2024 collection against the empowered feminist visuals of artist Elena Bellatoni in September last year, the luminary returned to the Paris Fashion Week stage to put forth her steady manifesto—a continued championship of womanhood through the lens of Miss Dior.
Cue the haunting rendition of ‘Je T’a.