Fashion From Jennifer Lawrence to Geri Halliwell, Dior brought its star power to Scotland. Victoria Moss reports from Perthshire Last night in Perthshire, Dior once again showed its might as a luxury superpower as it unveiled its Cruise 2025 show in the luxuriant Italianate gardens of the 15th Century Drummond Castle in front of 550 guests, including Jennifer Lawrence , Lily Collins, Anya Taylor-Joy , Emma Raducanu, Rosamund Pike, Maisie Williams, Alexa Chung and somewhat rivetingly, Geri Halliwell . The Parisian house has a perhaps surprisingly close connection with Scotland, its founder Christian Dior was a committed Anglophile, including a dress entitled “Écosse” in his 1947 collection, as well as hosting shows at Blenheim Palace (which the brand revisited its Cruise-show outing in 2016) and in 1955 the designer presented his collection at a charity ball at Gleneagles Hotel .
At the time the designer elucidated that, “I lingered a little in Scotland. I had heard so much about its beauty that I had feared to be disappointed — on the contrary, I was even more struck by the beauty of the country, the castles, and the moors, than I expected.” For the house’s Crieff-comeback VIP guests, fashion influencers and high spending clients were put up at the hundred year old hotel residence, with falconry, archery and pitch and putt being fairly novel activities on offer for the style-set in between selfie opportunities.
The tripod-balancing content capturing was wonderfu.