Diet Coke fans are in for a treat as the brand rolls out a major update that's touted to make 'perfect sense'. In a move set to delight its UK fanbase, personalised cans and bottles will now be up for grabs. Keen-eyed consumers will soon notice an array of over 150 named cans lining the shelves across the nation.
The exclusive Diet Coke named cans and bottles will be on offer until September, ensuring every Diet Coke enthusiast named Tom, Dean or Sally gets a chance to snag their own, reports the Liverpool Echo . For those who can't find their name while out shopping, Diet Coke is offering a shot at winning one of 4,000 bespoke cans. To enter, simply buy a Diet Coke, scan the QR code, download the Coca-Cola app, and throw your hat in the ring for a chance to win.
Moreover, all participants will automatically be entered into a weekly draw with the opportunity to win grander prizes, such as lavish hotel stays, spa days, and shopping sprees valued at up to £5,000. Louise Maugest, the senior marketing director for Diet Coke, commented on the launch: "We know how much our fans love a Diet Coke break taking time for themselves in the midst of their busy lives so, it made perfect sense for us to make that time even more special. We're so excited to be bringing personalised cans to our fans this summer and we'd love to hear from them when they spot theirs in store by tagging @DietCokeGB.
" In celebration of the launch of their new personalised cans, Diet Coke is hitting the road this.