, /PRNewswire/ -- Designer Brands Inc. (NYSE: ) (the "Company" and "Designer Brands"), one of the world's largest designers, producers and retailers of footwear and accessories, announces a critical hire to support the company's transformational efforts to adapt and curate the best shoes for customers. has been named to the role of Chief Marketing Officer ("CMO") of DSW Designer Shoe Warehouse ("DSW") effective .
As CMO of DSW, Crockett will be responsible for overseeing the planning, development and execution of all marketing and advertising initiatives for DSW's nearly 500 U.S. store locations and e-commerce channel, DSW.
com, furthering the implementation of comprehensive marketing strategies that enhance DSW's brand awareness, drive customer engagement and ensure consistent brand messaging. Crockett will report to DSW President . "I am thrilled to be joining the team at DSW at a vital time for the footwear industry and the consumer," said Crockett.
"The enthusiasm in the business has led to a spark of transformation, of which I'm eager to contribute towards through my vision and passion in elevating our brands to new heights and inspire change in the world of footwear. Innovation and creativity have been at the core of DSW since day one, and I am joining a team that has an unwavering determination and shared commitment towards creating the future, together." Crockett joins a powerful leadership team led by Designer Brands CEO .
She will be influential in promoting Designer.