Back in May, Kendrick Lamar was crowned the heavyweight champion of his long-brewing war of words with Drake . But even after releasing a barrage of diss tracks — “Euphoria,” “Meet the Grahams,” and summer anthem “Not Like Us” among them — Lamar wasn’t done yet. He celebrated his historic rap feud win at the Pop Out: Ken & Friends show on Juneteenth, where fans, local legends, and rap royalty united in L.
A. for a celebration of West Coast hip-hop. One of the show’s highlights was Lamar rapping “Not Like Us” — not once, but five times in a row.
(The show’s name derives from his “Not Like Us” lyric, “Sometimes you gotta pop out and show niggas.”) The Pulitzer-Prize-winning rapper still wasn’t done. On Independence Day no less, Lamar released the highly anticipated music video for “Not Like Us,” exactly two months after the chart-topping song’s release.
As of Tuesday, it has garnered more than 38 million views on YouTube. As Rolling Stone ‘s Andre Gee put it, “Not Like Us” is “a DJ Mustard-crafted knockout blow with a classic L.A.
swing,” and it has quickly become a crowd favorite at cookouts and nightclubs — all of which meant the internet was primed to react to the visuals. Throughout the nearly-six-minute video, Lamar adds alluring imagery to go along with his endless shots at his rival. Directed by Lamar and his longtime creative collaborator Dave Free, the music video dances on Drake’s metaphorical grave, alluding sa.