When Punjabi musician-actor Diljit Dosanjh made his debut on The Tonight Show Starring Jimmy Fallon , he engineered a look rooted in tradition, but one which was garnished with a luxurious blend of ultra-chic brands that spoke to a global audience. Diljit fuses traditional garments with ultra-chic global brands| Photo Credit:Special arrangement The Audemars Piguet watch — customised with diamond-studded dial, straps and bezel by Jain The Jeweler — and a pair of high-ankle Air Jordan were as conspicuous as the turlay wali pagg (or a pleated-fan turban) and kurta- chaadra (the Punjabi version of a dhoti or lungi) designed by ace couturier Raghavendra Rathore. The ivory, sequined traditional folk dress was one of 18 pairs that had been tailored for Diljit’s Dil-luminati North America tour.
A post shared by JAIN (@jainthejeweler) “Our teams connected over a long-distance Zoom call in March this year, so we had nearly a month to execute the project as Diljit’s tour began in April,” shares Rathore while underlining the precarious play of proportions, colours and textures, which are crucial but often susceptible to error during virtual dealings. “But we managed to get the proportions, colours, and textures in one easy lot of sketches we did with swatches and fabrics. It was a priority project, and we had to ensure that shipping the clothes etc.
was done on time,” he adds. Of course, there was a mandate that determined the edit: Everything had to go with the turlay wa.