Damson Madder has been firmly on our radars for quite some time now. The female-owned, British label is known to be a favourite amongst influencers and celebs alike for its playful use of colour and patterns. One of their most recent celeb sightings included at The Cannes Film Festival.
Pairing it with a simple denim skirt, pumps, and , the actress totally nailed the art of Designed to become true wardrobe heroes that will last forever, Damson Madder's collections are reduced to 15-35 pieces that take an average of 12-18 to design ahead of launch to ensure all pieces are made with the utmost quality and materials. They use 100% organic cotton, and the aim is a minimum of 20% recycled materials used in other garments across their collection. Constantly innovating its hero styles with different colourways and silhouettes, it's not rare to see a bestseller or two revive in different iterations.
From their Tilly Gillet style to their Mimi Dress, the excellence lies in adhering to their fan-favourite products and releasing them in new, timeless prints and patterns. Additionally, plenty of pieces are far from one-dimensional. They hold multiple styling possibilities, from reversible styles to multi-tie dresses, which you can't help but obsess over.
Which is why I have selected my top 12 pieces to shop now and love forever..