Cosmetic products at a Daiso store inside Starfield Suwon / Courtesy of Asung Daiso Wallet-friendly store's top-value cosmetics attract both Koreans, foreign visitors By Ko Dong-hwan Daiso's promotional image for Son&Park Arti Spread Color Balm / Screen capture from Daiso's website Asung Daiso is sweeping the country’s beauty market with its cosmetic products that come with the brand’s signature affordable prices, as the products are increasingly believed to possess qualities no less than those available in more expensive price tags, according to industry observers, Tuesday. With ongoing inflation in the country being felt across the board regarding consumer products, this is leading an increasing number of consumers to seek cheaper products. Daiso, a major retail chain here selling products of small-to-medium size companies (SMEs) at over 1,500 stores, is seeing rising sales.
The leverage from its cosmetic aisles is expected to further propel the company’s existing popularity. Daiso’s beauty potential has recently been upshot by Son&Park Arti Spread Color Balm, priced at 3,000 won ($2.21) and is out of stock due to its popularity as of Tuesday afternoon.
After people began sharing online that the product was as good as Chanel Lip and Cheek Balm priced at 63,000 won, customers rushed to buy up the product. Daiso previously enjoyed a sales boom at its cosmetic aisles when it launched VT Cosmetics’ Reedle Shot Facial Boosting First Ampoule in 12 milliliters (each pack.