Wednesday, June 5, 2024 Crystal cruises , renowned for its exceptional cruise experiences, announced today major advancements in its global reservations and trade sales operations. Since May 1st, the North American trade reservations team has been exclusively based at the Miami headquarters. Additionally, dedicated teams in London and Melbourne now support key global markets.
This decision, aimed at providing personalized service and enhancing operational efficiency, ensures travel partners receive assistance whenever needed. “Bringing our trade reservations team in-house is a strategic move that underscores our commitment to providing the highest level of service to our travel partners and guests,” said SVP of Global Sales & Reservations for Crystal Mary-Beth Meadowcroft. “By centralizing our operations, we can ensure more consistent, efficient and personalized support which is crucial for fostering strong relationships and delivering the exceptional experiences that Crystal is known for.
” The cruise line announced the expansion of its global trade sales teams across key regions. In North America, Margaret Thwaites has been appointed as the new Southeast Regional Sales Director, bringing over two decades of experience and a proven track record in sales and customer relations. Additionally, a new team of Business Development Specialists will support travel advisors and Regional Sales Directors, ensuring they have the resources needed to succeed.
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