Controversial lingerie brand Honey Birdette accused of sensationally using 'the war on Gaza' as inspiration for its new 'tone deaf' campaign Fans slam Honey Birdette's latest advertising campaign READ MORE: Israel launches strike on Rafah By Belinda Cleary For Daily Mail Australia Published: 22:03 EDT, 22 May 2024 | Updated: 22:03 EDT, 22 May 2024 e-mail View comments Honey Birdette has been slammed by furious customers for seemingly using the ongoing war and bombardment in Gaza as inspiration for its latest advertising campaign. An email calling for 'all eyes on Ayah!' to promote the store's newest lingerie collection, was sent out on Monday infuriating thousands on the mailing list. The phrase used, even if coincidental, is similar to the trending 'All Eyes on Rafah' campaign which used used to call awareness to the ongoing war and invasion in Gaza .
Daily Mail Australia has approached Honey Birdette for comment. Staff acknowledged receipt of the email before appearing to revoke access to their 1.6million follower-strong platform.
A staff member also confirmed they had shown the request for comment to management. No comment has been made at time of publishing but a new promo email was sent out on Wednesday titled 'It's all in the details, honey!'. Honey Birdette has been slammed by furious customers for seemingly using the ongoing war and bombardment in Gaza as inspiration for its latest advertising campaign Fans were quick to criticise the brand following the original emai.