An advert for Conor McGregor’s Forged Irish Stout which “put significant emphasis” on the “cleavages and bottoms” of female models has been deemed overtly sexual and in breach of advertising standards. In its latest bulletin, in which it upheld complaints about 18 advertisements across a range of media, the Advertising Standards Authority complaints committee found the Instagram reel advertising the beer was “sexually suggestive” and in breach of its code. The promotion featured a group of models wearing crop tops and “high-leg hotpants” posing around a vehicle drinking pints of Forged Stout.
The ad also featured a person dressed as a life-sized Forged Stout can. A complainant said the ad contained sexualised content which made a link between alcohol and sexual relations or performance. READ MORE Co Westmeath crashes: US tourist killed and wife seriously injured while driving to airport The two big reasons why it is so hard to say how many homes we need Oh, to be an employee of Dublin Port Company South Dublin school’s plans to create ‘private Aviva’ in Rathgar square face local backlash Noting the focus on parts of the women’s bodies, the complaints committee said there was no creative reason for this “other than to objectify the female models”.
It also found that the interaction between the models and the person dressed as a pint was sexually suggestive. A number of other alcohol-related ads also prompted complaints to the ASA. One complaint th.