Thursday, May 30, 2024 Clicktripz, in collaboration with advertising agency R&R Partners and Discover Puerto Rico, has revealed the preliminary outcomes of an innovative AI-driven conversational media unit tailored for destination marketing organizations (DMOs). Dubbed CHIME, short for Chat to Inspire Meaningful Engagement, this proprietary technology transforms travelers’ inquiries into inspirational content, driving eventual travel bookings. CHIME empowers DMO brands to engage with their target demographics authentically and in real-time, precisely where and when they seek trip inspiration.
“Our clients are keen to incorporate AI into their marketing strategies, realizing the power and scale it can provide,” said Lindsey Patterson , SVP of Media & Publishing for R&R Partners, “but there are potential pitfalls of AI at this stage. Clicktripz has been able to develop a solution trained exclusively on client content, guaranteeing brand safety, and that’s been critical for our adoption and success with the model.” CHIME stands out for its ability to engage users directly through display media, a capability exclusive to Clicktripz due to its seamless integration with Clicktripz’s vast network of travel publishers.
This ensures that every interaction remains not only brand-safe and captivating but also deeply pertinent to the user’s interests and ongoing search activities. As the launch partner for CHIME, Discover Puerto Rico experienced unprecedented success surp.