The Toyota Road Trek goes to Davao EVERY YEAR, Toyota Motor Philippines (TMP) — the country’s undefeated top seller of vehicles for more than two decades now — holds the highly anticipated Toyota Road Trek event, which is essentially an exciting journey that brings together our local motoring media to experience the latest Toyota vehicles in a creative and very immersive way. The annual event is eagerly awaited by automotive writers and content producers because it transforms what is typically the technical job of test-driving cars into a more elaborate and memorable adventure. Historically, it is set against the picturesque backdrop of various provinces.

In doing so, Toyota not only showcases the Japanese brand’s commitment to innovation and excellence, but also celebrates the beauty and diversity of the Philippines while showing everybody a good time. It’s that secret sauce for making the work a more profound event. And clearly, it is a gargantuan task to organize.

Having said that, the Toyota Road Trek is more than just a work assignment — it is in fact, a coveted opportunity to connect with fellow motoring journalists while exploring stunning natural landscapes and, more importantly, putting Toyota’s lineup of vehicles through their paces in real-world conditions! Because as we very well know, not all corners of the country are bestowed with properly paved roads, and not all destinations are convenient to drive to. Whether it is navigating twisty roads, crui.