As people celebrate World Chocolate Day on July 7 every year, the allure of this timeless treat is one that is never-ending and continues to evolve with new and exciting trends. This year, the Godrej Food Trends Report 2024, curated by Godrej Vikhroli Cucina, has unveiled the latest insights into the world of chocolate, highlighting a shift towards artisanal creations, bean-to-bar philosophies, and a growing appreciation for Indian-origin chocolates. ADVERTISEMENT Crafted with insights from over 190 visionary thought leaders, including celebrity chefs, influential bloggers, and dedicated nutritionists, the report presents key trends set to delight chocolate enthusiasts this year.

1. : An impressive 94.2 per cent of experts believe that artisanal, handmade, or craft chocolates will captivate discerning consumers in 2024.

This trend reflects a shift towards small-batch, meticulously crafted treats that offer unique flavor profiles and personalized experiences. The artisanal touch, careful craftsmanship, emphasis on organic ingredients, and overall care and respect given to each component significantly enhance the perception of product quality. Additionally, a rising preference for higher chocolate percentages indicates a growing awareness among consumers about what constitutes real chocolate, contributing to a more informed and discerning audience.

Notable examples of this trend include Fantasie Fine Chocolate by Chocolate Sommelier Zeba Kohli and Ether Atelier Chocolat by Past.