We create jobs along the entire value chain. With global sourcing of the right materials, we are able to expand into international Markets – Ogunlesi In commemoration of this year’s Children’s Day, Adenike Ogunlesi, founder and chief responsibility officer, Ruff ‘n’ Tumble, a Nigerian clothing brand that specializes in children’s apparel, in this interview with BusinessDay, spoke on the company’s experience in doing business in Nigeria in the last 28 years; impact of the current foreign exchange challenge on its business, how it has continued to adapt with the changing tastes of customers, and projections for the future. Excerpts: By May 18, Ruff ‘n’ Tumble will be 28 years in Nigeria.
May we know what your experience has been doing business in the country? Our story is one of resilience, passion and grit. It takes a vision bigger than our entire dear nation, Nigeria to thrive in our volatile environment. Over the years, we have stood in faith believing and trusting that once we focus on the right actions and carry through with the execution of our plans, we will always pull through our challenges.
This means that we must approach these challenges with a positive mindset. With the right mindset, we must remain agile and adaptable before change forces us to change. I cannot say it has been the easiest journey but it has been impactful and fulfilling.
This impact can be very clearly seen in the evolution of not only the Fashion Retail Industry but also the Gar.