, /PRNewswire/ -- Independent full-service advertising agency Chemistry was recognized last week at the annual Effie awards gala with a Silver in the category for its work with Frontdoor, a first-of-its-kind mobile app addressing the evolving needs of tech-savvy homeowners. This category awards marketing that had an exceptionally positive impact on the market position of a brand, product, or service. "In a world where most apps fail their first year out, we have been blown away by the initial success of this product and are even more thrilled to share this success with our agency partners who helped bring it to life.
Chemistry's work in building the consumer experience and the subsequent paid media launch was a study in how truly integrated marketing can and should work," said , Frontdoor, Inc.'s Chief Revenue Officer, who has responsibility for sales, marketing, and strategy. , the nation's leading provider of home warranties with about two million members, launched in April of 2023.
Since its launch, the app has surpassed two million downloads and has yet to show signs of slowing. In a crowded category and with a fraction of competitive spend, the campaign focused on key media usage insights that identified the target audience's consumption habits. This included live sports (Major League Baseball's opening week and the NFL Draft on ESPN), streaming audio services and podcasts, Hulu & HBO Max custom units, and a HGTV Smart Home sponsorship as well as a partnership with Amazo.