Commemorating the brand’s ten year anniversary, Charles Jeffrey Loverboy weaves a playful, punkish spirit across his SS25 runway collection Previewed in the neoclassical headquarters of Somerset House, Scottish designer Charles Jeffrey reflects on the intertwining concepts of time, culture and queerness. Transforming conventional nightwear into quirky works of art, the visionary incorporates pin-stripe patterns with draping silhouettes, stud detailing and elevated layering. At times, the looks capture rushed movement, experimenting with different tucks and cuts.
Elsewhere, different pieces explore the components of ‘masculine’ fashion, offering a fresh perspective on military and gamekeeping uniforms. At its best, the collection balances between subversive designs and traditional styles and tones sourcing its inspirations from soft soldiers, Roman statues and other historical figures. Formed between the walls of Charles Jeffrey’s East London bedroom, the label continues to assert its identity through innovation, embellishing the runway with new takes on the defining ears beanie and banana motif.
At its most whacky, the collection shares a structured, polka-dot gown that emerges with neon purple horns, or a sheer, somewhat casual wedding dress paired alongside faux-fur heels. Inviting a star-studded list of smooched models and guests, Charles Jeffrey Loverboy reaches the decade mark with Tilda Swinton, Erin O’Connor, Beth Ditto, Katy England, Bobby Gillespie, Wolf Gi.