Charles Leclerc diversified his business portfolio away from the world of F1, launching his own ice cream brand called Lec. The healthy low-calorie ice creams became the talk of the town and were first spotted in stores in Italy. However, as the Monegasque travels home with the circus, so do his $5 ice cream tubs.
As seen on Lec’s official Instagram page and on X by user @LordPerceval19, the ice cream tubs will be available in Monaco. Specifically, the ice-creams will be available at Le Marche de la Condamine. The story also had a little message cheering Leclerc on which read, The launch time and location are a marketing masterstroke from the Ferrari man’s brand.
La Condamine is not only the Ferrari man’s home, it is also the site of the racing pits and the podium. This careful timing of the launch and placement of the product will give Lec a lot of good visibility during the entire weekend. There is no doubt the Ferrari and Leclerc faithful who are making their way to the circuit would not mind indulging in low-calorie ice cream.
Moreover, there is some for everyone. The affordable dessert comes in five flavors namely: Vanillove, Salty Fudge, Swirly Pistachi-oh!, Peanut Caramel Tango, and Chocolate Crunch. He has partnered with Italian gelato company Grom owners Federico Grom and Guido Martinetti.
Nicolas Todt, the son of Jean Todt is also part of the crew making Lec a reality. Charles Leclerc already has competition in the ice-cream business from the F1 world Soon aft.