Hamptons season has arrived. Today, CHANEL officially reopened its seasonal boutique in East Hampton, NY. This 2,500-square-foot traditional gray-shingled landmark building has been transformed into a Parisian summer fantasy.
Spanning two floors, the boutique offers a luxurious selection of Handbags, small Leather Goods, Accessories, Watches & Fine Jewelry creations, Fragrance & Beauty, and the latest silhouettes from the Coco Beach 2024 and 2023/24 Métiers d’art collections, designed by Artistic Director Virginie Viard. Adding to its allure, a quintessential Hamptons garden outside will serve as a venue for summer entertainment. Photo Credit: Courtesy of CHANEL The boutique encapsulates the essence of CHANEL à la plage, immersing visitors in a light-filled, summery atmosphere.
The décor marries the spirit of the Hamptons with CHANEL’s timeless elegance, featuring the signature black, white, and gold color palette. The design elements pay homage to Mademoiselle Chanel’s modern allure, offering a refreshing plunge into CHANEL’s luxurious world. The boutique’s design exudes refined comfort and relaxed glamour, hallmarks of the House.
Matte black floors and white walls are complemented by tweed rugs, understated seating, and graphic accent pieces reminiscent of the legendary 31 rue Cambon in Paris. The second floor, reserved for private appointments, features central-facing creamy linen couches adorned with white and gold CHANEL tweed pillows, creating an intimat.