Jane Olvera Majors, founder of JP Marketing, appeared on the March 29 edition of Central Valley Stories with Betsy Hays. Photo contributed The Central Valley Stories podcast delves into the lives of industry professionals and how they manage the world of public relations, marketing and advertising in the Central Valley. Hosted by Fresno State professor Betsy Hays, the stories of each guest allow the community and students at Fresno State to learn from real-world experiences.
Hays wanted to devise a way for students to learn and listen to dialogue about PR and advertising history in a national context. “There is so much history here in the Valley of those two industries, and we are so fortunate to still have a lot of folks who have been doing this for 30-40 years that it feels like a great opportunity to do something about that,” said Hays. This “oral history program” lets the students learn from industry leaders.
The Media Communications and Journalism department at Fresno State previously had a similar program where oral histories about industry veterans were compiled. That inspired this new project. Hays said she wanted to ensure that different angles were covered in the podcast, which is why it ended up being a baker’s dozen — 13 episodes.
All of the interviews were recorded in the fall, and Hays partnered with Fresno State’s radio station, 90.7 KFSR. General Manager Julie Logan helped Hays learn about editing and creating podcasts.
After recording the episod.