Celine unveils the latest iteration of its Plein Soleil summer pop-up, this time at London’s Selfridges, following a successful run at Harrods last year. Inspired by creative director Hedi Slimane’s love of the south of France, the pop-up displays an array of summertime clothing and accessories reflective of the French Riviera and the Saint-Germain-des-Prés. The campaign, photographed by Slimane along the coastline of the French Riviera, captures a nostalgic and adventuring spirit of the area, where Slimane has lived since 2018 and has remained a constant inspiration behind his tenure at Celine.
Amongst the sand and stone architecture, key pieces including striped and utilitarian shirts are paired with wide-brimmed straw hats, each made by hand, and darkened aviators, a new variation of the Celine Panier bag, small leather and fabric shoulder bags and even baseball tees and striped mohair knits bear the Celine Triomphe, maintaining the brand’s elevated luxury alongside Slimane’s everpresent mod references in dark flared jeans and folk elements in overly relaxed beachy dresses. As always with Celine, accessories play a pivotal role in the collection, alongside the new variation of the Celine Panier, Slimane offers dark beachy espadrilles, and box straw bags for the summer. The Selfridges pop-up displays the collection alongside a customised Celine vintage Mini Moke vehicle and Celine Maison Art De Vivre pieces including a signature deckchair and a petanque set.
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