Since its founding in 2001, Cardenas Marketing Network (CMN) has grown into one of the most dominant concert promoters in the world, leading the charge as Latin music continues to assert itself on arena and stadium stages. Case in point: In the midyear Boxscore tracking period, the company is up in every conceivable metric, posting the biggest gross and attendance in its history. According to figures reported to Billboard Boxscore, CMN grossed $233.
3 million and sold 1.9 million tickets from 148 shows between Oct. 1, 2023, and March 31, 2024.
That attendance figure marks a 12% increase from the company’s 2023 midyear showing, which was already up by 71% from 2022 — a year that saw a 94% rise in attendance from pre-pandemic 2019. CMN’s $233 million gross marks the company’s first midyear tracking period that finished north of the $200 million threshold, rising 43% from last year’s $163 million. Its 2024 midyear earnings are notably almost 4.
5x higher than its pre-pandemic business. That achievement comes from working both smarter and harder: in essence, by putting on more shows by more artists in bigger venues with maximized potential. Luis Miguel leads the charge among CMN’s touring artists.
The Mexican music icon finished at No. 1 on the midyear Top Latin Tours ranking, grossing $165.6 million and selling 1.
2 million tickets during the tracking period — eclipsing the biggest Latin tour of 2023 ( Karol G ) on both metrics in just six months. That marks the bigge.