What would a data scientist make of Cannes Lions? In this fourth installment of a mini-series of diaries from the event, Vibhu Bhan of Creativ Strategies says the inspiring conversations and people provided him a perfect welcome to the marketing industry. The Creativ Strategies team, Bhan on the right, enjoys a night out in Cannes / Creativ Strategies Having recently joined the marketing world as the chief operating and information officer at Creativ Strategies, I had the privilege of attending this year’s Cannes Lions International Festival of Creativity. With a background in banking and finance technology, I expected a regimented series of discussions.
But, thankfully, advertising’s flagship event had a lot more to offer. Dynamism, innovation, celebration The minute I arrived in Cannes, I was swept up in a whirlwind of creative energy. I could tell this was not just an event; it was also a convergence of global marketing, advertising and creative brilliance.
Pinterest’s beach activation stole the show for me. Old jerseys were repurposed into chic carrying bags and intricate, multi-layered flowers were crafted from specialty Lego bricks. The blend of sustainability and innovation on show was nothing short of genius, earning full marks from me for creativity.
When it came to informative panels, Stagwell Beach was unparalleled. The expert discussions were not only enlightening but also validated and perfectly aligned with the purpose of our own AI, Ellain. It felt like a.